Date Published
Aug 20, 2025
Written by
Melat Bekele
Time to Read
4 min
Started with a simple truth.
Our people move the world, but the world hasn’t moved fairly for us.
We study abroad. build companies. send money home. work with global clients.
We are engineers. designers. nurses. founders. creators.
We earn our place. again and again.
Yet when it comes to something as basic as receiving USD or paying online, the doors close:
“Region not supported.”
“Payout blocked.”
“Please use another card.”
High remittance fees just to help family.
Freelancers unable to get paid directly by overseas clients.
Accounts frozen for no reason other than where we come from.
Not because we lack talent.
Not because we lack discipline.
But because the system didn’t expect an Ethiopian to compete globally.
So we built our own door.
A new financial home for Ethiopians everywhere
Mela is not a workaround. It is not a loophole.
It is infrastructure.
Created by Ethiopians who lived this reality and refused to accept it as normal.
You get:
A USD receiving account you can share with clients and platforms
A Visa debit card to pay online, travel, subscribe, build
Licensed rails that protect your funds and your future
A community determined to hold its place in the global economy
This is modern banking designed around your ambition, not your passport’s limitations.
Why this matters
Global freedom starts with financial access.
When you cannot receive USD, you are shut out of the highest-value digital marketplace.
When you rely on friends’ accounts, you sacrifice dignity and independence.
When you face high remittance fees just to help loved ones, you lose before you begin.
When a platform blocks your payout, your talent means nothing to the system.
Mela flips that script.
You can earn globally.
You can spend globally.
You can support family without losing half to fees.
You can move money with clarity and calm.
It’s not charity. It’s fairness.
Built for real life. and real ambition
For freelancers
Receive payments from clients cleanly.
No fake accounts. no risky shortcuts.
Just a professional USD identity that matches your skill and discipline.
For students and travelers
Pay tuition. book tickets. subscribe to tools. explore the world without asking anyone to “use their card.”
For families spread across continents
Send help home. support parents. prepare for the future without burning money in fees.
For founders and builders
Open your global financial toolkit.
Buy software. pay vendors. join the global innovation room.
Ethiopians don’t need permission.
We need access.
Quiet strength over shortcuts
Anyone can build an app.
We chose to build trust infrastructure.
Identity first
Licensed rails
Transparent movement
Records you can keep
Designed to stay open—not get shut down under review
Shortcuts feel fast until they destroy momentum.
We build pathways that last.
A community moving forward together
Mela is not here to “save” anyone.
You already earned your place in the world.
We are here to make sure the world recognizes it.
With every USD earned cleanly…
With every card swipe abroad…
With every freelancer who sends their first global invoice confidently…
With every family supported without penalty…
We rise. quietly. consistently. permanently.
This is not about banking.
It’s about belonging on the global stage.
Join the movement
Set up your professional USD account.
Add your Visa card.
Step into the financial reality you deserve.
Download Mela.
Walk through the door we built together.



